Lapland UK
The numbers that mattered
The challenge was a massive, multi-city deployment involving over 900 staff across London and Manchester. This was a mission-critical operational brief where the margin for error was zero. The client faced strict opening deadlines and the constant risk of cancellations and no-shows that could lead to catastrophic operational downtime and customer refunds. They needed more than a supplier; they needed a partner capable of building a reliable, scalable workforce that could adapt in real-time throughout the event window.
Roles filled
Comprehensive staffing across IT, hospitality, security, and specialised performers.
Time to shortlist
Rapid-response window to launch operational hiring and secure the core team.
Still employed
Time to hire
Full, high-volume workforce successfully deployed ahead of the event launch.
Client retention
A multi-year strategic partnership defined by consistent operational continuity.
Cost savings
Revenue protected through reduced refunds and efficient real-time backfilling.
Lapland’s seasonal operation faced a critical logistical bottleneck: the need to deploy and manage over 900 multi-disciplinary staff across two cities simultaneously. Without a reliable workforce and a real-time backfill strategy, the client faced a constant threat of cancellations, customer refunds, and a compromised guest experience.
Architecting a Scalable Workforce Strategy to Support Complex Seasonal Operations.
We engineered a centralized delivery model designed for total operational coverage across every event discipline. By taking complete ownership of the hiring lifecycle, spanning IT, security, hospitality, and specialized performers, we moved beyond traditional recruitment into proactive workforce management. This strategy relied on an 'always-ready' temp bench and rapid onboarding frameworks that maintained quality at massive scale, even across multiple cities. By establishing a direct daily communication loop with on-site operations, we were able to anticipate staffing gaps and execute real-time backfills, ensuring the site remained fully staffed and revenue-ready at all times
Maintaining 100% Operational Continuity.
Over four consecutive seasons, we served as the operational backbone for Lapland, ensuring a resilient workforce that eliminated the risk of downtime during their most critical revenue windows. Our ability to backfill roles instantly (even in the face of last-minute cancellations) protected the event’s reputation and preserved the guest experience from start to finish. By delivering a 100% staffing guarantee year-over-year, we successfully mitigated the threat of operational disruptions and customer refunds, allowing the client to scale their seasonal offering with absolute confidence in their workforce execution.
Nine hundred people, deployed in four months
Two cities, a fixed opening date and no room to be late. Hiring launched inside 21 days and the full workforce was in place before the doors opened.
Four seasons without downtime
IT, security, hospitality and specialist performers, all held to one standard. An always-ready bench meant a last-minute drop-out was replaced the same day rather than becoming a cancelled booking.
£350,000 of revenue protected
Four consecutive years as the operational backbone. Real-time backfilling removed the refunds and cancellations that come with an understaffed event.
“Thyme ran the entire hiring operation effortlessly. Even when staff dropped out last minute, they always had someone ready. The event simply would not run without them.”
Ready to hire the right people
Book a call with our team to discuss your hiring needs.